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Translation marketing ideas: clients need to know where machines fail

The fastest way to market a translation agency is to add vanes: one tap questions on where machine translation is fine, where it fails and what quality is worth. Two seconds to answer, no login, and the tally answers the question every buyer now has.

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Human translators. Machine where it helps.Legal · Marketing · Technical ← Tap it

What is a vane?

A one tap question you place anywhere on your website.

  1. 1
    Place the vane… anywhere

    Engage visitors throughout your web content.

  2. 2
    Visitors tap

    It's intended to be quick, fun and interesting.

  3. 3
    You get the data

    Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.

Translation poll questions to steal

Questions people actually answer.

Paste these into the builder or swap in your own services. The question every buyer now has deserves a public answer.

Engage visitors

Your site talks with customers instead of at them, and they come back to see how everyone voted.

Run a better shop

Real answers on the menu, prices and hours, from the people who pay for them.

Get cited by search and AI

Original numbers only you have, the kind Google and AI answers quote.

Protect your reviews

Hear about a rough visit while you can still fix it, and know what people love.

Draw the boundary yourself

Buyers are going to decide where machines are good enough with or without you. An agency that draws that line publicly and honestly becomes the one they ask about everything above it.

Where should it go on a translation agency website?

The right format for every part of your site.

The best spots are the services pages, the pricing page, the process page, the quote follow up, and the blog.

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Where machine translation actually fails

The honest answer is more nuanced than either the sceptics or the vendors claim. Worth collecting real experiences rather than repeating either side.

Services pages

The machine translation boundary vote.

Best formatSort the Bins

Draws the boundary buyers are asking about.

You get the data

The crowd tells you what to do next.

Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.

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Illustrations with sample answers.

Run it as a survey

Same questions. One link.

Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.

Build this survey, prefilled → How surveys work

Common questions

What owners ask us.

How do translation agencies compete with machine translation?

Draw the boundary publicly. A keep or kill vote on where machines are acceptable makes you the agency being honest about it, which is precisely who buyers then ask about everything above that line.

What should a translation website have besides language pairs?

A disclosure policy and honest pricing. Buyers now assume machines are involved somewhere, and saying exactly where is more reassuring than denying it.

Does admitting machines are fine for some work lose business?

It concentrates business where margins are better. Nobody was profitably translating internal emails, and honesty about that earns the legal and marketing work.

Do clients need an account?

No. Anonymous single taps, which is why buyers answer honestly about their own machine translation use.

VANE it for translation services

Draw the machine translation line

One script tag, free to start, and the question every buyer has gets answered.

Start free How to install it