Home · Playbooks · Consulting firms

Consulting marketing ideas: your buyer has been burned before

The fastest way to market a consultancy is to add vanes: one tap questions on what makes engagements fail, whether recommendations get implemented and what buyers actually want. Two seconds to answer, anonymous, and the tally is original data you own.

Start free See the questions

HOW LOUD · STANDARD

northfieldpartners.com
Northfield HomepageServicesOur storyAnnouncement
We will tell you if you do not need us.Operations · Strategy · Fixed scope engagements ← Tap it

What is a vane?

A one tap question you place anywhere on your website.

  1. 1
    Place the vane… anywhere

    Engage visitors throughout your web content.

  2. 2
    Visitors tap

    It's intended to be quick, fun and interesting.

  3. 3
    You get the data

    Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.

Consulting poll questions to steal

Questions people actually answer.

Paste these into the builder or swap in your own services. Everything a buyer will not say on a call is worth counting anonymously.

Engage visitors

Your site talks with customers instead of at them, and they come back to see how everyone voted.

Run a better shop

Real answers on the menu, prices and hours, from the people who pay for them.

Get cited by search and AI

Original numbers only you have, the kind Google and AI answers quote.

Protect your reviews

Hear about a rough visit while you can still fix it, and know what people love.

Name what buyers already think

Buyers arrive assuming the deck will change nothing, because last time it did not. A firm that measures that honestly and designs around it is selling something a case study cannot.

Where should it go on a consultancy website?

The right format for every part of your site.

The best spots are the approach page, service pages, the insights blog, the proposal follow up, and the engagement close page.

northfieldpartners.com/news
NorthfieldMenuNewsVisit

News · This week

Most consulting decks change nothing

We sell consulting and we will say it out loud. The interesting question is what separates the engagements that stuck, so we are counting it.

The approach page

The failure ballot, which frames your method.

Best formatRank It

Original industry data nobody else publishes.

You get the data

The crowd tells you what to do next.

Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.

Start free

Illustrations with sample answers.

Run it as a survey

Same questions. One link.

Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.

Build this survey, prefilled → How surveys work

Common questions

What owners ask us.

How do consulting firms win sceptical buyers?

Name the previous failure before they do. Publishing a ranked tally of why engagements fail, and an honest implementation rate, is far more disarming than case studies the firm wrote about itself.

What should a consultancy website have besides case studies?

Original data. Case studies are discounted on sight, while a live number on how much consulting advice actually gets implemented is citable and cannot be manufactured.

Does admitting most engagements fail lose work?

It wins the buyers worth having. Someone burned by a previous firm responds to honesty about the failure mode far better than another promise.

Do buyers need an account?

No. Anonymous single taps, which is exactly why senior buyers answer honestly about a project they signed off.

VANE it for consulting firms

Publish the number your industry avoids

One script tag, free to start, and scepticism becomes your opening.

Start free How to install it