About us

The web forgot to ask
what you think.

WHY VANE IT EXISTS

🧱
Websites talk at you

Billions of pages, one direction. You read, you scroll, you leave. Nothing on the market lets a visitor talk back in two seconds, so businesses learn nothing and visitors feel nothing.

📣
Comments stopped working

The comment section became complaints, spam, and nonstop ads. The conversation businesses actually want, about preferences, ideas, and taste, has nowhere to happen.

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Feedback should be fun

Nobody wants an eleven-question form. Everybody has a gut call. Give people a two-second way to weigh in and they will, then they will share their side of the story.

📊
AI can't fake your crowd

Answer engines now write the internet's first draft. The one thing they cannot manufacture is what your audience actually thinks. Original numbers from real people are the last fully authentic content online.

What we built

VANE it puts a small button on any web page that opens a two-second question. Visitors swipe, stamp, slide, rank, and tap. They see the crowd the instant they answer. Businesses get first-party insight in real time, and every answer can become a share card built for social.

It changes what a website is for. Product pages become face-offs. Articles end in engaging debate instead of comment dumpsters. Brands ask about their mission, their industry, their next move, not just their checkout flow. Customers can have fun with your website while handing your business feedback and data it can actually use.

The vane on the right is live, running on the same engine our customers embed. Hold the button down and the tally answers back.

Live · hold to answer

Feedback, minus the form

The long form had a good run. But nobody opens a website hoping for eleven questions and a progress bar, and response rates show it. What people will do, endlessly, is stamp a verdict on a strong claim, because a gut call costs two seconds and pays out instantly: you see where the crowd landed the moment you commit.

That is the trade at the heart of every vane. The visitor gets a small moment of play and a result worth screenshotting. The business gets the honest, in-the-moment answer a form would have squeezed the life out of. Try the one on the right; it is asking about exactly this.

Live · stamp the take

Built for the answer-engine era

Search is becoming answers, and answer engines reward one thing above all: original facts they cannot generate themselves. Every vane produces exactly that. Run a question past your audience and you own a statistic that exists nowhere else: "71% of our readers say AI answers will replace search for them by 2031." Publish it, and your site becomes the primary source that search engines and AI assistants have to cite. That is AEO and GEO in its most honest form, not tricks, just facts only you have.

It cuts the other way too. Your visitors get a place to react that is entirely human: real taps from real people, tallied in the open, free of LLM spin. In a feed full of synthetic text, a live crowd number is the thing that still feels true.

Try it: the vane on the right is exactly the kind that mints a statistic. Slide, lock it in, and watch where you land against the crowd.

Live · pick the year

Give your site a voice, free