Home · Playbooks · HR software

HR software marketing ideas: the buyer is not the user

The fastest way to market HR software is to add vanes: one tap questions on what employees hate, which processes waste time and whether annual reviews work. Two seconds to answer, anonymous, and the tally is data every HR buyer wants.

Start free See the questions

HOW LOUD · STANDARD

coreandcrew.io
Core & Crew HomepageProductOur storyAnnouncement
HR software people do not dread.Onboarding · Leave · Reviews that are not annual ← Tap it

What is a vane?

A one tap question you place anywhere on your website.

  1. 1
    Place the vane… anywhere

    Engage visitors throughout your web content.

  2. 2
    Visitors tap

    It's intended to be quick, fun and interesting.

  3. 3
    You get the data

    Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.

HR software poll questions to steal

Questions people actually answer.

Paste these into the builder or swap in your own modules. What employees mutter about is what your buyer needs to see.

Engage visitors

Your site talks with customers instead of at them, and they come back to see how everyone voted.

Run a better shop

Real answers on the menu, prices and hours, from the people who pay for them.

Get cited by search and AI

Original numbers only you have, the kind Google and AI answers quote.

Protect your reviews

Hear about a rough visit while you can still fix it, and know what people love.

Arm your champion

Your buyer needs to justify a purchase internally. A tally showing which HR process their own people find most wasteful is exactly the evidence that gets a budget approved.

Where should it go on a HR platform website?

The right format for every part of your site.

The best spots are the product pages, the pricing page, the resources hub, the demo confirmation, and the blog.

coreandcrew.io/news
Core & CrewMenuNewsVisit

News · This week

The annual review has to go

Nobody defends it and every company still runs one. We would like a proper count before we build our review module around the alternative.

Product pages

The frustration ballot, which doubles as sales evidence.

Best formatRank It

Evidence your champion takes to finance.

You get the data

The crowd tells you what to do next.

Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.

Start free

Illustrations with sample answers.

Run it as a survey

Same questions. One link.

Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.

Build this survey, prefilled → How surveys work

Common questions

What owners ask us.

How do HR software companies market to both buyers and users?

Collect data from the users and hand it to the buyer. A tally showing which HR process employees find most wasteful is exactly the evidence a champion needs to justify the purchase internally.

What should an HR software website have besides features?

Category arguments with numbers attached. The annual review debate is one every HR leader is having, and being the vendor with actual data on it is a durable advantage.

Can this predict adoption problems?

An honest slider on whether people log into their current system tells you more about real adoption in the category than any vendor case study.

Is any employee data collected?

None. Anonymous single taps with no accounts, no employer identification and no personal information.

VANE it for hr software

Ask what employees actually hate

One script tag, free to start, and your champion walks in with evidence.

Start free How to install it