Home · Playbooks · E-commerce platforms

E-commerce platform marketing: merchants switch for one specific reason

The fastest way to market an e-commerce platform is to add vanes: one tap questions on why merchants switch, what fees hurt and what they wish they had known. Two seconds to answer, no login, and the tally tells you what to lead with.

Start free See the questions

HOW LOUD · STANDARD

stallfront.io
Stallfront HomepagePricingOur storyAnnouncement
A shop, not a build project.Hosted · No transaction fees · Migrate in a day ← Tap it

What is a vane?

A one tap question you place anywhere on your website.

  1. 1
    Place the vane… anywhere

    Engage visitors throughout your web content.

  2. 2
    Visitors tap

    It's intended to be quick, fun and interesting.

  3. 3
    You get the data

    Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.

Platform poll questions to steal

Questions people actually answer.

Paste these into the builder or swap in your own features. What merchants complain about elsewhere is your positioning.

Engage visitors

Your site talks with customers instead of at them, and they come back to see how everyone voted.

Run a better shop

Real answers on the menu, prices and hours, from the people who pay for them.

Get cited by search and AI

Original numbers only you have, the kind Google and AI answers quote.

Protect your reviews

Hear about a rough visit while you can still fix it, and know what people love.

Know the wall they hit

Every merchant signing up is escaping something specific. A ranked ballot tells you which wall your market keeps hitting, which is exactly what your homepage should be about.

Where should it go on a platform website?

The right format for every part of your site.

The best spots are the pricing page, the migration page, the docs, the signup confirmation, and the merchant blog.

stallfront.io/news
StallfrontMenuNewsVisit

News · This week

Transaction fees are the real cost

Merchants compare monthly prices and get caught by the percentage. We would rather make the comparison honestly and let people check the maths.

The pricing page

The fee awareness slider, which frames your model.

Best formatRank It

Tells you what the homepage should lead with.

You get the data

The crowd tells you what to do next.

Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.

Start free

Illustrations with sample answers.

Run it as a survey

Same questions. One link.

Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.

Build this survey, prefilled → How surveys work

Common questions

What owners ask us.

How do e-commerce platforms win merchants from competitors?

Find out which wall they hit. Merchants do not choose a platform, they escape one, and a ranked ballot on switching reasons tells you exactly what your landing page should be about.

What should a platform website have besides features?

Honest cost comparison. A fee awareness slider names an expense most merchants have never totalled, which is far more persuasive than a pricing table.

Can this improve migration conversion?

A mood check right after migration is your earliest warning of a churn risk, and migration is where most platform relationships fail.

Do merchants need an account?

No. Anonymous single taps, which is why merchants on a competitor platform answer honestly.

VANE it for e-commerce platforms

Ask what made them want to leave

One script tag, free to start, and your homepage stops guessing.

Start free How to install it