Home · Playbooks · Farm shops

Farm shop marketing ideas: customers can plan your planting

The fastest way to market a farm shop online is to add vanes: one tap questions on produce, pricing and whether people really would buy imperfect veg. Two seconds to answer, no login, and the tally shapes what you plant.

Start free See the questions

HOW LOUD · STANDARD

hollowbrookfarmshop.com
Hollowbrook HomepageIn storeOur storyAnnouncement
Grown here or grown nearby.Open Wed to Sun · Veg boxes weekly ← Tap it

What is a vane?

A one tap question you place anywhere on your website.

  1. 1
    Place the vane… anywhere

    Engage visitors throughout your web content.

  2. 2
    Visitors tap

    It's intended to be quick, fun and interesting.

  3. 3
    You get the data

    Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.

Farm shop poll questions to steal

Questions people actually answer.

Paste these into the builder or swap in your own produce. Everything asked at the till is worth counting properly.

Engage visitors

Your site talks with customers instead of at them, and they come back to see how everyone voted.

Run a better shop

Real answers on the menu, prices and hours, from the people who pay for them.

Get cited by search and AI

Original numbers only you have, the kind Google and AI answers quote.

Protect your reviews

Hear about a rough visit while you can still fix it, and know what people love.

Plant with evidence

Seed orders are guesses made eight months early. A vane turns them into a shortlist your customers chose, and the crop arrives with buyers already waiting.

Where should it go on a farm shop website?

The right format for every part of your site.

The best spots are the shop page, the veg box page, the seasonal post, a QR at the till, and the newsletter.

hollowbrookfarmshop.com/news
HollowbrookMenuNewsVisit

News · This week

Would you buy ugly veg?

Everyone says yes and the crates tell a different story. We would like an honest anonymous count before we change how we grade.

The shop page

The planting ballot that shapes the seed order.

Best formatRank It

Seed orders backed by real demand.

You get the data

The crowd tells you what to do next.

Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.

Start free

Illustrations with sample answers.

Run it as a survey

Same questions. One link.

Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.

Build this survey, prefilled → How surveys work

Common questions

What owners ask us.

How do farm shops decide what to grow?

Ask the people who will buy it, a season ahead. A ranked crop ballot turns a seed order from a guess into demand research, and the harvest arrives with customers already waiting for it.

What should a farm shop website have besides opening hours?

Honest questions about price and imperfection. A misshapen veg slider gets a far truer answer than asking at the till, and it should decide how you actually grade produce.

Can this justify charging more than a supermarket?

Making the argument publicly, with a live tally beside it, works better than a sign. Customers who engage with the reasoning stop comparing purely on price.

Do customers need an account?

No. One anonymous tap, which is why a QR at the till gets answered while a box is packed.

VANE it for farm shops

Let customers plan the planting

One script tag, free to start, and next spring’s seed order comes with evidence.

Start free How to install it