Home · Playbooks · Distilleries
Distillery marketing ideas: the tasting room argues, let it count
The fastest way to market a distillery online is to add vanes: one tap questions on releases, cask choices and the arguments every drinker has. Two seconds to answer, no login, and the tally decides what you bottle next.
HOW LOUD · STANDARD
Cold Quarter HomepageBottlesOur storyAnnouncement
Small batch. Long rests.Gin · Single cask whisky · Tours on Saturdays ← Tap it What is a vane?
A one tap question you place anywhere on your website.
- 1Place the vane… anywhere
Engage visitors throughout your web content.
- 2Visitors tap
It's intended to be quick, fun and interesting.
- 3You get the data
Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.
Distillery poll questions to steal
Questions people actually answer.
Paste these into the builder or swap in your own bottles. Every argument in the tasting room deserves a proper count.
Bottle what they voted for
A cask committed today sells in three years. A vane turns that gamble into a decision your mailing list made, and a release chosen by the audience sells out before it lands.
Where should it go on a distillery website?
The right format for every part of your site.
The best spots are the bottles page, the tour booking confirmation, the process page, the mailing list page, and the release announcement.
Cold QuarterMenuNewsVisit
News · This week
Does age statement matter?
The industry has spent a decade arguing about it and the marketing says one thing while the blenders say another. Our tasting room disagrees nightly, so let us count it.
The bottles page
The release ballot that decides the next cask.
Best formatRank It
Demand data years before the cask is ready.
coldquarterdistilling.com
✓ Thanks, your order is confirmed Order #1047 · ready in about 6 minutes
Signature gin$42
Almond croissant$3.75
Total$8.00
How was your visit?
The tour confirmation
A Blind Test question before they arrive.
Best formatHot Take
The age statement argument is genuinely live.
Cold QuarterMenuNewsVisit
News · This week
Does age statement matter?
The industry has spent a decade arguing about it and the marketing says one thing while the blenders say another. Our tasting room disagrees nightly, so let us count it.
The process page
A word trigger inside your cask strength argument.
Best formatBlind Test
The most persuasive thing a small distillery can run.
Cold QuarterMenuOur storyVisit
Available now
Signature gin$42
Cask strength whisky$78
Distillery tour$25
What should we release next?
The mailing list page
The age statement debate, which makes subscribing a stance.
Best formatNumber Guess
What enthusiasts think small batch is worth.
Cold QuarterMenuNewsVisit
News · This week
Does age statement matter?
The industry has spent a decade arguing about it and the marketing says one thing while the blenders say another. Our tasting room disagrees nightly, so let us count it.
The release announcement
A Mood Gradient once bottles are open.
Best formatSort the Bins
Which industry practices drinkers value.
You get the data
The crowd tells you what to do next.
Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.
Start freeIllustrations with sample answers.
Run it as a survey
Same questions. One link.
Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.
Build this survey, prefilled → How surveys workCommon questions
What owners ask us.
How do small distilleries build a loyal following?
Give enthusiasts a say in what gets bottled. A release ballot turns a three year cask decision into a community event, and the resulting bottle sells out to the people who voted for it.
What should a distillery website have besides a shop?
Positions worth arguing with. Age statements, cask strength and whether to add water are the debates your buyers are already having, and hosting them makes your site somewhere they return to.
Can this help convert tour visitors?
A blind test question in the tour confirmation primes people to taste properly, and a mood check afterwards tells you which pour actually sold the bottle.
Do visitors need an account?
No. One anonymous tap, which works from a phone in a tasting room.
VANE it for distilleries
Let the mailing list pick the next cask
One script tag, free to start, and your next release arrives pre-sold.