Brewery marketing ideas: the taproom votes, the tanks obey
The fastest way to market a brewery online is to add vanes: one tap reaction widgets on releases, prices, and beer debates. Drinkers vote in two seconds, the tally pours live, and the next seasonal ships with proof the taproom asked for it. Three live examples are below.
HOW LOUD · STANDARD
Quarry Road HomepageTap listOur storyAnnouncement
Twelve taps. Two of them experiments.Taproom open Wed to Sun ← Tap it What is a vane?
A one tap question you place anywhere on your website.
- 1Place the vane… anywhere
Engage visitors throughout your web content.
- 2Visitors tap
It's intended to be quick, fun and interesting.
- 3You get the data
Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.
Brewery poll questions to steal
Questions people actually answer.
Paste these into the builder or swap in your own tanks. If the bar argues about it, the website should tally it.
A focus group that pays you
Your taproom is full of people telling each other what you should brew. A vane collects it, and the winning beer pours with demand already built in.
Where should it go on a brewery website?
The right format for every part of your site.
The best spots are the taproom page, the release announcement, a QR on the flight board, the events page, and the mailing list landing page. Rotate with the brew calendar.
Quarry RoadMenuNewsVisit
News · This week
The barrel programme returns
Eighteen months in oak and about to be priced. We have a number in mind and we would like to know how far off the taproom thinks it is.
The taproom page
The next release ballot, always in session.
Best formatRank It
The next release, chosen by the people who will drink it.
Quarry RoadMenuNewsVisit
News · This week
The barrel programme returns
Eighteen months in oak and about to be priced. We have a number in mind and we would like to know how far off the taproom thinks it is.
The release announcement
A Prediction on how fast it kicks.
Best formatNumber Guess
Crowd priced releases before the label prints.
Quarry RoadMenuOur storyVisit
Pouring now
House pilsner4.8%
Hazy IPA6.2%
Cherry sour5.1%
What should we brew next?
A QR on the flight board
Verdicts on each pour while the glass is still cold.
Best formatFill the Blank
The naming wall beats the whiteboard every time.
Quarry RoadMenuNewsVisit
News · This week
The barrel programme returns
Eighteen months in oak and about to be priced. We have a number in mind and we would like to know how far off the taproom thinks it is.
The events page
Rankings for trivia night themes and food truck lineups.
Best formatSort the Bins
The tap list review, by the regulars who know it.
Quarry RoadMenuOur storyVisit
Pouring now
House pilsner4.8%
Hazy IPA6.2%
Cherry sour5.1%
What should we brew next?
The mailing list page
A hot take that makes subscribing feel like picking a side.
Best formatPrediction
How fast the release sells becomes the release hype.
You get the data
The crowd tells you what to do next.
Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.
Start freeIllustrations with sample answers.
Run it as a survey
Same questions. One link.
Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.
Build this survey, prefilled → How surveys workCommon questions
What owners ask us.
How do breweries build a community around the taproom?
Give the bar conversation a ballot. When regulars rank the next release and watch it get brewed, the taproom stops being a point of sale and becomes a club with opinions, and the winner pours with built in demand.
What should a brewery website have besides the tap list?
A vote. The next release ballot, a naming wall, a price check on the barrel program. Interactive decisions give people a reason to check the site weekly instead of once before their first visit.
Can crowd votes actually guide brewing decisions?
For seasonals and specials, yes. A ranked ballot from your own drinkers is demand data straight from the glass, and shipping the winner converts every voter into a first week customer.
Do drinkers need an app to vote?
No. One tap in any phone browser, no account, which is why a QR on the flight board works mid flight. The tally lives on your site and grows all season.
VANE it for breweries
Open the next release vote in the taproom
One script tag, free to start, and the crowd picks what the tanks brew next.