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University marketing ideas: prospectuses answer questions nobody asked

The fastest way to improve university marketing online is to add vanes: one tap questions on what applicants weigh, what open days should show and whether rankings mean anything. Two seconds to answer, no login, and the tally reshapes your materials.

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HOW LOUD · STANDARD

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What is a vane?

A one tap question you place anywhere on your website.

  1. 1
    Place the vane… anywhere

    Engage visitors throughout your web content.

  2. 2
    Visitors tap

    It's intended to be quick, fun and interesting.

  3. 3
    You get the data

    Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.

University poll questions to steal

Questions people actually answer.

Paste these into the builder or swap in your own courses. What applicants want to know is rarely what the prospectus says.

Engage visitors

Your site talks with customers instead of at them, and they come back to see how everyone voted.

Run a better shop

Real answers on the menu, prices and hours, from the people who pay for them.

Get cited by search and AI

Original numbers only you have, the kind Google and AI answers quote.

Protect your reviews

Hear about a rough visit while you can still fix it, and know what people love.

Publish what others hide

Applicants compare institutions on facts most of them will not print. Contact hours, real accommodation costs and honest outcomes turn a prospectus into something that answers the actual question.

Where should it go on a university website?

The right format for every part of your site.

The best spots are course pages, the open day confirmation, the accommodation page, the applicant portal, and the outcomes page.

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What applicants really want to know

Prospectuses answer questions nobody asked. We would rather find out what applicants genuinely want and answer that instead.

Course pages

The priority ranking, which varies by subject.

Best formatRank It

Tells you what each course page should lead with.

You get the data

The crowd tells you what to do next.

Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.

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Illustrations with sample answers.

Run it as a survey

Same questions. One link.

Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.

Build this survey, prefilled → How surveys work

Common questions

What owners ask us.

How can universities improve applicant conversion?

Answer the mundane questions applicants actually have. Contact hours, real living costs and honest outcomes matter more than heritage copy, and a ranked vote shows which of those your pages should lead with.

What should a university website have besides course descriptions?

Facts competitors avoid publishing. Contact hours and accommodation costs are directly comparable, and being the institution that prints them is a genuine advantage.

Can this improve open days?

A one tap check after each open day tells you whether it changed minds, which is the only metric that matters and one almost nobody measures.

Do applicants need an account?

No. Anonymous single taps, which is why the honest answers about cost and rankings come through.

VANE it for universities & colleges

Ask applicants what they want to know

One script tag, free to start, and your prospectus stops guessing.

Start free How to install it