Home · Playbooks · Food trucks
Food truck marketing ideas: your customers know where to park
The fastest way to market a food truck online is to add vanes: one tap questions about where you park, what you cook, and the arguments the queue already has. Two seconds to answer, no login, and the tally tells you where the demand is before you burn the fuel.
HOW LOUD · STANDARD
The Blue Whistle HomepageThis weekOur storyAnnouncement
Find us. Then queue.Lunch Tue to Fri · Weekends by event ← Tap it What is a vane?
A one tap question you place anywhere on your website.
- 1Place the vane… anywhere
Engage visitors throughout your web content.
- 2Visitors tap
It's intended to be quick, fun and interesting.
- 3You get the data
Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.
Food truck poll questions to steal
Questions people actually answer.
Paste these into the builder or swap in your own menu. If the queue argues about it, the website should count it.
Demand, before the drive
Every pitch is a gamble on where the hungry people are. A vane turns that gamble into a shortlist your own customers voted for, before you turn the key.
Where should it go on a food truck website?
The right format for every part of your site.
The best spots are your schedule page, the menu page, the event announcement, the order confirmation, and a QR sticker on the serving hatch.
The Blue WhistleMenuOur storyVisit
Where to find us
TuesdayMill Yard
WednesdayRiverside
FridayBrewery lot
Where should we park next week?
The schedule page
The pitch vote, so next week’s route is decided by the people who eat there.
Best formatPrediction
Everyone who votes knows exactly where to find you.
The Blue WhistleMenuOur storyVisit
Where to find us
TuesdayMill Yard
WednesdayRiverside
FridayBrewery lot
Where should we park next week?
The menu page
A ranked ballot on what stays and what gets cut.
Best formatRank It
Four slots on the griddle, decided by demand.
The Blue WhistleMenuNewsVisit
News · This week
The winter menu is down to three
We can only run four items off one griddle, which means something has to go. Rather than guess from the till receipts, we are asking the people standing in the cold.
The event announcement
A Prediction on whether you sell out before 2pm.
Best formatThis or That
The oldest street food argument, hosted by you.
thebluewhistle.com
✓ Thanks, your order is confirmed Order #1047 · ready in about 6 minutes
TuesdayMill Yard
Almond croissant$3.75
Total$8.00
How was your visit?
The order confirmation
A Mood Gradient while the food is still in their hand.
Best formatNumber Guess
What the queue thinks a fair portion costs.
The Blue Whistle Scan for today's question
A QR on the hatch
One tap while they wait, which is the only captive audience you get.
Best formatHot Take
Queue discourse writes your social posts for you.
You get the data
The crowd tells you what to do next.
Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.
Start freeIllustrations with sample answers.
Run it as a survey
Same questions. One link.
Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.
Build this survey, prefilled → How surveys workCommon questions
What owners ask us.
How do food trucks find customers in a new location?
Ask before you drive. A one tap vote on three possible pitches tells you where the appetite is, and every person who voted has effectively booked themselves in for lunch at that spot.
What should a food truck website have besides a schedule?
A say in the schedule. Votes on pitches, menu ballots and sell-out predictions give followers a reason to check the site weekly rather than only when they are already hungry.
Can customers really choose the menu?
On a truck with four slots, yes, and it is the cheapest research you will ever run. Ship the winner and the voters arrive to see if they were right.
Do people need an app to vote?
No. One tap in a phone browser, no signup, which is exactly why a QR sticker on the serving hatch works while people wait.
VANE it for food trucks
Put next week’s pitch to a vote
One script tag, free to start, and the queue tells you where to park before you burn the fuel.