Home · Playbooks · Car dealerships
Car dealership marketing ideas: earn the trust before they arrive
The fastest way to market a dealership online is to add vanes: one tap questions on pricing, EVs and the buying experience everyone dreads. Two seconds to answer, no login, and the tally makes you the forecourt with nothing to hide.
HOW LOUD · STANDARD
Kestrel Motors HomepageStockOur storyAnnouncement
No haggling. No games.Used and nearly new · Seven day returns ← Tap it What is a vane?
A one tap question you place anywhere on your website.
- 1Place the vane… anywhere
Engage visitors throughout your web content.
- 2Visitors tap
It's intended to be quick, fun and interesting.
- 3You get the data
Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.
Dealership poll questions to steal
Questions people actually answer.
Paste these into the builder or swap in your own stock. Everything buyers research anxiously is a question you can answer in public.
Trust, published
Every buyer arrives expecting a fight about price. Showing what the public guessed next to what you charge ends that fight before it starts, which is worth more than any weekend event.
Where should it go on a car dealership website?
The right format for every part of your site.
The best spots are listing pages, the stock page, the test drive confirmation, the about page, and a QR on the windscreen.
Kestrel MotorsMenuOur storyVisit
On the forecourt
Estate, 2022$24,500
Hatchback, 2021$16,900
EV, 2023$31,000
What would you pay for this one?
Listing pages
The price guess, revealed against your actual number.
Best formatNumber Guess
Turns pricing from a confrontation into a game.
Kestrel MotorsMenuNewsVisit
News · This week
Are we ready to go all electric?
Half our forecourt could be EV within two years and the trade is split down the middle about whether buyers are there yet. We would rather ask buyers than the trade.
The stock page
An EV versus hybrid vote that reads local demand.
Best formatThis or That
EV versus hybrid, answered by your actual market.
kestrelmotors.com
✓ Thanks, your order is confirmed Order #1047 · ready in about 6 minutes
Estate, 2022$24,500
Almond croissant$3.75
Total$8.00
How was your visit?
The test drive confirmation
A Prediction on what they will think of it.
Best formatRank It
What buyers really weigh, in their own order.
Kestrel MotorsMenuNewsVisit
News · This week
Are we ready to go all electric?
Half our forecourt could be EV within two years and the trade is split down the middle about whether buyers are there yet. We would rather ask buyers than the trade.
The about page
A word trigger inside your no-haggle promise.
Best formatHot Take
Haggling discourse is universally felt.
Kestrel Motors Scan for today's question
A QR on the windscreen
One tap on the forecourt, before anyone approaches them.
Best formatSort the Bins
Honest feedback on the add-ons everyone resents.
You get the data
The crowd tells you what to do next.
Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.
Start freeIllustrations with sample answers.
Run it as a survey
Same questions. One link.
Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.
Build this survey, prefilled → How surveys workCommon questions
What owners ask us.
How do car dealerships build trust online?
Publish the thing buyers are anxious about. A price guessing game on each listing, with the crowd average shown next to your price and an explanation, signals a forecourt with nothing to hide.
What should a dealership website have besides stock listings?
Something interactive that is not a finance calculator. Price guesses, EV versus hybrid votes and honest takes on haggling give buyers a reason to engage before they are ready to be sold to.
Can this help with pricing decisions?
Yes. The spread between what your local market guesses and what you list at is genuine demand intelligence, gathered before a car sits for sixty days.
Do buyers need an account to vote?
No. One anonymous tap, no signup, which is exactly why a QR on the windscreen works while somebody is walking the forecourt.
VANE it for car dealerships
Put a price guess on your next listing
One script tag, free to start, and the pricing conversation starts before anyone walks in.