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Digital magazine ideas: readers will tell you what to commission

The fastest way to increase engagement on a digital magazine is to add vanes: one tap questions at the end of pieces and on section pages. Readers answer in two seconds without an account, and the tally guides commissioning and conversion.

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Long reads. No infinite scroll.Weekly · Reader funded · No advertising ← Tap it

What is a vane?

A one tap question you place anywhere on your website.

  1. 1
    Place the vane… anywhere

    Engage visitors throughout your web content.

  2. 2
    Visitors tap

    It's intended to be quick, fun and interesting.

  3. 3
    You get the data

    Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.

Magazine poll questions to steal

Questions people actually answer.

Paste these into the builder or swap in your own sections. Every letter you never received is a vote waiting for a smaller ask.

Engage visitors

Your site talks with customers instead of at them, and they come back to see how everyone voted.

Run a better shop

Real answers on the menu, prices and hours, from the people who pay for them.

Protect your reviews

Hear about a rough visit while you can still fix it, and know what people love.

Commission with readers

A reader funded magazine answers to readers, and a ballot makes that literal. The piece they voted for gets read, shared and renewed for.

Where should it go on a magazine website?

The right format for every part of your site.

The best spots are the end of every piece, the section pages, the subscribe page, the newsletter, and the archive.

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Does anyone finish long reads?

Our analytics say something uncomfortable and our letters page says the opposite. Worth measuring properly before we commission the next batch.

The end of every piece

A verdict tapped while the tab is still open.

Best formatRank It

Readers invest in the piece before it exists.

You get the data

The crowd tells you what to do next.

Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.

Start free

Illustrations with sample answers.

Run it as a survey

Same questions. One link.

Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.

Build this survey, prefilled → How surveys work

Common questions

What owners ask us.

How do digital magazines convert readers into subscribers?

Give readers a stake before you ask for money. A commissioning ballot makes the next piece something they chose, and people who voted for an essay are markedly more likely to pay for the magazine that runs it.

What should a magazine site have besides articles?

Ways to respond that take two seconds. Verdicts at the end of pieces capture the ninety-nine percent of readers who would never write a letter or a comment.

Can this guide commissioning?

Directly, and it de-risks a budget. Ranked votes tell you which of three candidate pieces has an audience waiting for it.

Do readers need an account?

No. Anonymous single taps with no tracking, which suits a publication that removed advertising on principle.

VANE it for digital magazines

Let readers commission the next piece

One script tag, free to start, and your commissioning budget stops being a guess.