Law firm marketing ideas: the fee is the objection
The fastest way to market a law firm online is to add vanes: one tap questions on fees, plain English and what clients actually want from a solicitor. Two seconds to answer, anonymous, and the tally answers the objection before the first call.
HOW LOUD · STANDARD
Harlow & Co HomepageServicesOur storyAnnouncement
Plain English. Fixed fees where we can.Employment · Property · Commercial ← Tap it What is a vane?
A one tap question you place anywhere on your website.
- 1Place the vane… anywhere
Engage visitors throughout your web content.
- 2Visitors tap
It's intended to be quick, fun and interesting.
- 3You get the data
Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.
Law firm poll questions to steal
Questions people actually answer.
Paste these into the builder or swap in your own practice areas. The worry that stops someone calling is the question worth answering publicly.
Answer the bill, win the call
The barrier to instructing a solicitor is almost never the legal question, it is the unpriced bill. Publishing what people expect to pay, next to what you actually charge, removes the reason to delay.
Where should it go on a law firm website?
The right format for every part of your site.
The best spots are the fees page, practice area pages, the guides section, the enquiry follow up, and the matter completion follow up.
Harlow & CoMenuNewsVisit
News · This week
The billable hour is broken
Clients hate it, junior lawyers hate it, and the profession keeps defending it. We moved to fixed fees where we can and we would like to know what people outside the profession actually think.
The fees page
The fee guess, shown next to your fixed prices.
Best formatNumber Guess
Removes the single biggest barrier to instructing.
Harlow & CoMenuNewsVisit
News · This week
The billable hour is broken
Clients hate it, junior lawyers hate it, and the profession keeps defending it. We moved to fixed fees where we can and we would like to know what people outside the profession actually think.
Practice area pages
The ranking that shows plain English beats speed.
Best formatRank It
Tells you which promise to lead with.
Harlow & CoMenuNewsVisit
News · This week
The billable hour is broken
Clients hate it, junior lawyers hate it, and the profession keeps defending it. We moved to fixed fees where we can and we would like to know what people outside the profession actually think.
The guides section
A word trigger inside your criticism of the billable hour.
Best formatHot Take
Criticising the billable hour builds instant credibility.
harlowandcode.com
✓ Thanks, your order is confirmed Order #1047 · ready in about 6 minutes
Initial consultationFree, 30 min
Almond croissant$3.75
Total$8.00
How was your visit?
The enquiry follow up
A light question while they compare firms.
Best formatSort the Bins
Which legal conventions clients find alienating.
harlowandcode.com
✓ Thanks, your order is confirmed Order #1047 · ready in about 6 minutes
Initial consultationFree, 30 min
Almond croissant$3.75
Total$8.00
How was your visit?
The completion follow up
A Mood Gradient before any review is written.
Best formatMood Gradient
Client sentiment, anonymously and without a review request.
You get the data
The crowd tells you what to do next.
Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.
Start freeIllustrations with sample answers.
Run it as a survey
Same questions. One link.
Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.
Build this survey, prefilled → How surveys workCommon questions
What owners ask us.
How do law firms get more enquiries from their website?
Answer the fee question before it is asked. Publishing what the public expects a piece of work to cost, next to your actual fixed fee, removes the uncertainty that makes people delay contacting a firm at all.
What should a law firm website have besides practice areas?
Evidence of plain speaking. Rankings showing clients value clarity over speed, and an honest position on billing, differentiate you from firms whose sites all read identically.
Is client feedback appropriate for a regulated profession?
These are anonymous opinion polls about fees and communication preferences, with no client matters, no personal data and no accounts. They sit alongside your existing complaints and feedback obligations rather than replacing them.
Does this work for a small firm?
Particularly well. A small firm can take a public position on fixed fees that a large firm cannot, and that position is exactly what a nervous first-time client is searching for.
VANE it for law firms
Put your fees next to their guesses
One script tag, free to start, and the objection gets answered before the phone rings.