Home · Playbooks · Climbing gyms
Climbing gym marketing ideas: settle the grade argument
The fastest way to market a climbing gym online is to add vanes: one tap questions on grades, setting and the arguments happening under every problem. Two seconds to answer, no login, and the tally gives your setters real feedback.
HOW LOUD · STANDARD
Basecamp HomepageSessionsOur storyAnnouncement
Resets every Thursday.Bouldering · Ropes · Beginner sessions daily ← Tap it What is a vane?
A one tap question you place anywhere on your website.
- 1Place the vane… anywhere
Engage visitors throughout your web content.
- 2Visitors tap
It's intended to be quick, fun and interesting.
- 3You get the data
Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.
Climbing gym poll questions to steal
Questions people actually answer.
Paste these into the builder or swap in your own problems. Anything shouted across a mat is a question worth counting.
Feedback the setters can use
Grade arguments happen constantly and reach the setting team as anecdote. A vane turns them into a count per problem, which is the difference between an opinion and a reset that fixes something.
Where should it go on a climbing gym website?
The right format for every part of your site.
The best spots are the reset announcement, a QR at the base of the wall, the membership page, the beginner session page, and the newsletter.
BasecampMenuNewsVisit
News · This week
Is the blue V4 actually a V4?
The setters say yes and roughly everyone else says no. Rather than keep arguing at the desk, we are counting it properly and adjusting.
The reset announcement
The setting ballot that shapes the next wall.
Best formatThis or That
Grade disputes settled with a count.
Basecamp Scan for today's question
A QR at the base of the wall
Grade feedback tapped between attempts.
Best formatRank It
Setting direction from the people climbing it.
BasecampMenuNewsVisit
News · This week
Is the blue V4 actually a V4?
The setters say yes and roughly everyone else says no. Rather than keep arguing at the desk, we are counting it properly and adjusting.
The membership page
A Number Guess that tests your pricing.
Best formatSlider Scale
A per-gym grading calibration number.
BasecampMenuNewsVisit
News · This week
Is the blue V4 actually a V4?
The setters say yes and roughly everyone else says no. Rather than keep arguing at the desk, we are counting it properly and adjusting.
The beginner page
The bouldering versus ropes question newcomers search.
Best formatHot Take
The grades debate is climbing’s favourite argument.
BasecampMenuNewsVisit
News · This week
Is the blue V4 actually a V4?
The setters say yes and roughly everyone else says no. Rather than keep arguing at the desk, we are counting it properly and adjusting.
The newsletter page
The soft-or-stiff grade slider, which members love.
Best formatSort the Bins
Which facilities members actually use.
You get the data
The crowd tells you what to do next.
Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.
Start freeIllustrations with sample answers.
Run it as a survey
Same questions. One link.
Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.
Build this survey, prefilled → How surveys workCommon questions
What owners ask us.
How do climbing gyms get feedback on route setting?
A QR at the base of the wall with a one tap grade question. Members will not fill in a setting survey, but they will tap between attempts, and your setters get a count per problem instead of desk anecdotes.
What should a climbing gym website have besides prices?
The arguments happening on the mats. Grade debates, setting ballots and a soft-or-stiff calibration slider give members a reason to visit your site between sessions.
Can members influence what gets set?
Yes, and it drives attendance. Members who voted on a reset turn up on reset day to see whether their style won.
Do climbers need an account?
No. One anonymous tap in a phone browser, which is the only thing anyone will do with chalky hands mid session.
VANE it for climbing gyms
Settle the grade argument this week
One script tag, free to start, and your setters get numbers instead of shouting.