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Architecture marketing ideas: clients are intimidated and worried about fees
The fastest way to market an architecture practice online is to add vanes: one tap questions on fees, retrofit versus rebuild and what clients actually want from a building. Two seconds to answer, no login, and the tally makes an intimidating profession approachable.
HOW LOUD · STANDARD
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Buildings that suit the site.Houses · Retrofit · Small civic ← Tap it What is a vane?
A one tap question you place anywhere on your website.
- 1Place the vane… anywhere
Engage visitors throughout your web content.
- 2Visitors tap
It's intended to be quick, fun and interesting.
- 3You get the data
Live in your dashboard: to fix problems early, plan the menu, and publish numbers worth quoting.
Architecture poll questions to steal
Questions people actually answer.
Paste these into the builder or swap in your own projects. Every question a client is too intimidated to ask belongs on the page.
Portfolios do not answer questions
A practice website written for awards juries does nothing for the nervous homeowner reading it. Publishing fees expectations and a clear position on retrofit turns a portfolio into a first conversation.
Where should it go on a architecture practice website?
The right format for every part of your site.
The best spots are the fees page, project pages, the process guide, the enquiry follow up, and the journal.
QuarterfieldMenuNewsVisit
News · This week
Retrofit or knock it down?
The carbon maths usually says retrofit and the client’s budget often says otherwise. It is the defining argument of the profession right now, so let us count it.
The fees page
The percentage guess, shown against how you charge.
Best formatNumber Guess
Removes the biggest barrier to enquiring.
QuarterfieldMenuNewsVisit
News · This week
Retrofit or knock it down?
The carbon maths usually says retrofit and the client’s budget often says otherwise. It is the defining argument of the profession right now, so let us count it.
Project pages
A ranking of what clients actually value in a building.
Best formatThis or That
The defining argument in the profession.
QuarterfieldMenuNewsVisit
News · This week
Retrofit or knock it down?
The carbon maths usually says retrofit and the client’s budget often says otherwise. It is the defining argument of the profession right now, so let us count it.
The process guide
The how-intimidating slider, which softens the approach.
Best formatHot Take
A practice with a position gets remembered.
quarterfieldarchitects.com
✓ Thanks, your order is confirmed Order #1047 · ready in about 6 minutes
Coastal houseNew build
Almond croissant$3.75
Total$8.00
How was your visit?
The enquiry follow up
A light question while they compare practices.
Best formatRank It
Proves clients value feel over street appeal.
QuarterfieldMenuNewsVisit
News · This week
Retrofit or knock it down?
The carbon maths usually says retrofit and the client’s budget often says otherwise. It is the defining argument of the profession right now, so let us count it.
The journal
The retrofit debate, which is genuinely citable.
Best formatFill the Blank
A brief-writing exercise disguised as a poll.
You get the data
The crowd tells you what to do next.
Every answer lands in your dashboard the moment it's given. Spot a rough morning before it becomes a review, see which drinks earn their place, and export it all in one click.
Start freeIllustrations with sample answers.
Run it as a survey
Same questions. One link.
Send the same 3 questions as one anonymous link, by email, QR code or receipt. Answers come back person by person.
Build this survey, prefilled → How surveys workCommon questions
What owners ask us.
How do architecture practices get more private clients?
Answer the fee question publicly. Most people never enquire because they have no idea what an architect costs, and publishing what the public expects next to how you actually charge removes that barrier entirely.
What should an architecture website have besides a portfolio?
A position and a process explanation. Portfolios are written for peers, while a clear stance on retrofit and honest fee talk speaks to the homeowner actually reading the page.
Does arguing against demolition lose work?
It changes the work you attract. A public position on retrofit brings clients who want that expertise, and retrofit projects are increasingly the larger market.
Do visitors need an account?
No. One anonymous tap, which is why intimidated homeowners engage at all.
VANE it for architecture firms
Publish what clients think you cost
One script tag, free to start, and the enquiries stop stalling on fees.