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Why we built a button instead of a comment section

Comment sections ask for a paragraph and get silence. A vane asks for two seconds and gets an answer.

That trade is the whole product. When the cost of participating drops to a single tap, the number of people who participate stops being one percent of your audience and starts being most of it. The reward flips too: instead of shouting into a void, you instantly see where you stand against the crowd.

The business side is simple. Every reaction is first party data someone volunteered in the moment. Every share card is your brand traveling somewhere your ads cannot follow.

This post was written and deployed through the same pipeline Claude uses. If you are reading it, the CMS works.